From Idea to Product/Market Fit
Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers. This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:
1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage
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Table of Contents
Foreword
Introduction
Genesis: Idea Stage
The Startup Lifecycle
The Truth about Ideas
Generating Business Ideas
Assessing the Business Potential of Ideas
Changing Context
Entering the Market
Business-To-Business vs. Business-To-Consumer
“Ridiculous” Business Ideas
Framing the Opportunity
Protecting Your Idea
Guidelines and Further Reading
Conclusions
Exodus: Problem / Solution Stage
The Startup Lifecycle
Problem / Solution Fit
The Power of 10
Who Is Your Customer?
Changing Habits
Conducting Experiments
Minimum Viable Product
Features
Design
Business Model
Value Proposition
Guidelines and Further Reading
Conclusions
Cheat Sheet
Numeri: Product / Market fit
The Startup Lifecycle
Product/Market Fit
Quantifying and Qualifying Product/Market Fit
Product/Market Fit Myths
Validating the Business Model
Raising Money after Product/Market Fit
Setting Up an Advisory Board
Pricing
Metrics & Analytics
Pivot
Winding Down
Description détaillée
Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers. This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:
1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage
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