Two solutions to solve every content problem
What it all boils down to is finding ways to produce valuable, genuinely interesting content, and to produce lots of it, fast and on a budget. It may sound like a too-good-to-be-true scenario, but it is possible.
Michael Humblet shares two secrets that will help solve your two biggest content issues.
Don’t know where to get good content?
Look inside yourself
You can produce lots of content when you speak of the things YOU feel passionate about. Ask any expert to talk about their hobby horse and you’ll need duct tape to shut them up. Tickle them in the right spots, and they’ll talk for ages. The same is true for you. Talk about what tickles you, and you’ll never be short on stories to tell and examples to share. Not to sound all fluffy and launch into motivational speeches, but really: you have the content in you.
Don’t know how to make scalable content?
Think batch production
If you want to get the word out about your company, the traditional, campaign-style way of going about things could be to create a hero movie. You know, those videos with the grave voice and the building momentum and the imagery of people rising above themselves, never giving up.
These hero movies are expensive to make. Here’s why:
- You need a proper script
- You need actors, a director, make-up artists and a set photographer
- You need several recording days with the right sets, studio lighting and
Depending on how high-level a video you want to produce, this will cost you between 8,000 to 20,000 euros. Once it’s produced, the company will want to push the video out to as many people as they can. Typically, this type of video has a six-week run. That’s a lot of money and a lot of time. What’s more is that no one can say where exactly the audience will consume this content. YouTube? The company website? WhatsApp? Neither can anyone guarantee the video will bring in any leads, or even views.
Is there another way? Why yes, there is!
One day, fifteen videos.
I'm like you: I don't have time to make loads of content. It's busy and I always have other things to do. Producing some content every week just doesn't work for me.
This is how I work (and how you could work, too!):
- Pick a date every six to eight weeks
- Block your schedule an entire day
- Pick a topic and target audience for that day
- Record 15 video's in one day and divide them in snippets
- 15 videos + 15 podcasts + 15 blogs = end the day with 45 pieces of content to use. Enough material for a whole year!
It's all about making the right content choices. It’s all about scaling YOU and your expertise.
Want to know more?