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From Idea to Product/Market Fit

Op voorraad
384 p.
2017
Boek
Auteur(s): Omar Mohout

Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers, This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:

1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage

ISBN 9782874034602 - Bestelcode 208174003
From Idea to Product/Market Fit
€ 33,00
Studenten € 26,00

Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers, This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:

1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage


Inhoudstafel

Table of Contents

Foreword

Introduction

Genesis: Idea Stage

The Startup Lifecycle

The Truth about Ideas

Generating Business Ideas

Assessing the Business Potential of Ideas

Changing Context

Entering the Market

Business-To-Business vs. Business-To-Consumer

“Ridiculous” Business Ideas

Framing the Opportunity

Protecting Your Idea

Guidelines and Further Reading

Conclusions

Exodus: Problem / Solution Stage

The Startup Lifecycle

Problem / Solution Fit

The Power of 10

Who Is Your Customer?

Changing Habits

Conducting Experiments

Minimum Viable Product

Features

Design

Business Model

Value Proposition

Guidelines and Further Reading

Conclusions

Cheat Sheet

Numeri: Product / Market fit

The Startup Lifecycle

Product/Market Fit

Quantifying and Qualifying Product/Market Fit

Product/Market Fit Myths

Validating the Business Model

Raising Money after Product/Market Fit

Setting Up an Advisory Board

Pricing

Metrics & Analytics

Pivot

Winding Down

Omar Mohout, currently Entrepreneurship Fellow at Sirris, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups as well as Fortune 500 companies and Professor of Entrepreneurship at the University of Antwerp, the Antwerp Management School, ULB and Solvay Brussels School of Economics and Management.

He is author of 'Pricing Strategies for Startups', 'The Belgian Startup Landscape', ‘Crowdfunding in Belgium’, ’99 reasons why startups fail’ and the popular 'Startup Master Class series'. A contributing author to the ‘100 Days Digital Marketing Plan’ and ‘The Future of Business’ books.

Mohout writes for VentureBeat, SaaScribe, Data News, Bloovi, StartUs and is academic contributor to the European Startup Monitor.

He is Co-chair of the Circle Of Growth; Community host for Corporate Venturing Europe; Organizer of the Growth Hacking Meetup, Co-founder of the #BeTech Community and keeps track of European funding and scaleups on scaleups.sirris.be.

He is an active member of the Board of Directors at Startups.be and serves at the board of high growth technology companies Aproplan.com and Teamleader.eu. He joined recently the Board of Directors of venture capital fund imec.iStart.

Mohout is Chairman of the Strategy Advisory Board of VITO, a research and technology organization in the areas of cleantech and sustainable development; Chairman of BeCentral, the new focal point for everything digital in Belgium; Advisory Board member of the Euronext TechShare Program and; member of the Advisory Boards for Digital Transformation Conference and Internet of Things Convention.

He is also Ambassador at World Startup Report, Innovator Community Ambassador for Belgium, Ambassador for MIT Innovators Under 35 Europe and Country Ambassador for UBI Global.

Mohout is a keynote speaker and panelist on technology, entrepreneurship and innovation topics at leading conferences.

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