From Idea to Product/Market Fit
Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers. This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:
1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage
Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers. This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages:
1. The idea stage
2. The Problem/Solution stage
3. The Product/Market Fit stage
Inhoudstafel
Table of Contents
Foreword
Introduction
Genesis: Idea Stage
The Startup Lifecycle
The Truth about Ideas
Generating Business Ideas
Assessing the Business Potential of Ideas
Changing Context
Entering the Market
Business-To-Business vs. Business-To-Consumer
“Ridiculous” Business Ideas
Framing the Opportunity
Protecting Your Idea
Guidelines and Further Reading
Conclusions
Exodus: Problem / Solution Stage
The Startup Lifecycle
Problem / Solution Fit
The Power of 10
Who Is Your Customer?
Changing Habits
Conducting Experiments
Minimum Viable Product
Features
Design
Business Model
Value Proposition
Guidelines and Further Reading
Conclusions
Cheat Sheet
Numeri: Product / Market fit
The Startup Lifecycle
Product/Market Fit
Quantifying and Qualifying Product/Market Fit
Product/Market Fit Myths
Validating the Business Model
Raising Money after Product/Market Fit
Setting Up an Advisory Board
Pricing
Metrics & Analytics
Pivot
Winding Down
Omar Mohout, currently Partner & Head of Digital at management consulting firm Nova Reperta, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups, as well as Fortune 500 companies and Professor of Entrepreneurship at Antwerp Management School and Solvay Brussels School of Economics and Management.
He is author of ‘Pricing Strategies for Startups’, ‘The Belgian Startup Landscape’, ‘Crowdfunding in Belgium’, ’99 reasons why startups fail’, ‘Corporate Venturing’, ‘Leaving a legacy’, ‘Nooit Nog Normaal, ‘Go! 28 steps to launch your venture’ and the popular ‘From idea to product/market fit’. A contributing author to the ‘100 Days Digital Marketing Plan’ and ‘The Future of Business’ books.
Mohout is Chairman of BeCentral, the largest digital skills campus in Europe; Advisory Board member of the Euronext TechShare Program; Advisor to the AI4Belgium board, advisor to the State Secretary for Digitalization and; member of the Agoria Digital Industries Committee. He also joined the Board of Directors of venture capital fund imec.istart.
Mohout is a keynote speaker and panelist on technology, entrepreneurship and innovation topics at leading conferences.
Verschenen over dit boek:
-
Omar Mohout: “tomber amoureux du problème, du besoin, pas de la solution”
-
"Zo snel mogelijk opschalen, niemand wil nummer 2 zijn" - interview met Omar Mohout op Kanaal Z
-
"Er wordt veel aandacht besteed aan start-ups, maar te weinig aan toekomstige toppers'"
-
Interview: Omar Mohout on ‘Mosquite Problems,’ scaling and success in the U.S.
-
Dé basisregel voor elke startende ondernemer? “Zorg dat je cash flow gezond is” - HLN
