Nobody knows you
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you.
If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find another career path.
It is time your prospects, future customers, investors or employer got to know you. Fix this basic flaw of remaining under the radar. With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself.
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you.
If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find another career path.
It is time your prospects, future customers, investors or employer got to know you. Fix this basic flaw of remaining under the radar. With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself.
Inhoudstafel
Introduction
I – You are your biggest problem
II – Your prospects have changed, but have you?
III – What is true value?
IV – The Value Ladder
V – Turning your expertise into thought leadership
VI – Everything you want is on the other side of production
VII – Formats
VIII – Getting ready for the Content Olympics
IX – So what?
Epilogue
Thank you
The Rules
Michael Humblet is obsessed with designing, building, training and scaling sales machines. With his agency Chaomatic.com, he has helped over thousand of businesses to scale. In the process, he has scaled his own brand and discovered the power of turning his expertise into market leadership. Humblet cofounded The House of Spark, a thought leadership agency that knows how to aim for volume while making high-quality content, and The School of Sales, where he and leading experts share their knowledge.
Before launching into his own ventures, Humblet took a twenty-year dive in business development, growing software businesses across the globe. His business cards have read ‘sales manager’, ‘sales
director’, ‘VP of sales’, ‘head of global sales’, even ‘chief revenue officer’. He is a much sought-after speaker at international conferences and a master storyteller—if you like stories with a twist, that is. He loves swimming in lakes fully clothed, writing, horsing around with his kids and lifting weights.