In his book Game-changing Innovation, Yoav Nir explains the importance of innovation within start ups, scale ups and corporations. If you don't innovate, competitors will eventually pass you by. This interview with the author offers you ideas on how to innovate your product or service.

Why do we have to innovate?

What is the SAFARI technique?

What is the difference between this book and other books about innovation?

Can you explain Ford's quote about faster horses?

Is it easier for start ups to innovate?

Is innovation about more than products?

When is a product innovative?

How can a company stimulate innovation?

Which company is a good example when it comes to innovation?

Can you innovate in any sector?

Learn more about innovation?

Read all about it in the book Game-changing Innovation.

DISCOVER THE BOOK »