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Lean Smarketing - An introduction to the integration of marketing and sales

Op voorraad
2017
Boek
Auteur(s): Nikolaas Van Riet

Pocket book to boost your business

How to put the ‘S’(ales) in smarketing

Companies who have integrated sales and marketing (smarketing) in one team and approach, show an increase in revenue. This is even without changing the initial tactics, only by better aligning their actions.

The goal of this booklet is to provide an introduction to smarketing and to work out some new tactics, based on growth hacking, in implementing a smarketing approach.

Ask yourself these questions:

  • Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy?
  • Did you see a decrease in effectiveness of your current sales or customer acquisition strategy?
  • Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue?
  • Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result?
  • Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential?
  • Do you have the impression that sales and marketing are separate businesses?
  • Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups?


Did you answer yes to any of the questions above? Then you're on the right track, as this booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business.
 

 



 

ISBN 9789048629404 - Bestelcode 208174002
Lean Smarketing - An introduction to the integration of marketing and sales
€ 18,00

Pocket book to boost your business

How to put the ‘S’(ales) in smarketing

Companies who have integrated sales and marketing (smarketing) in one team and approach, show an increase in revenue. This is even without changing the initial tactics, only by better aligning their actions.

The goal of this booklet is to provide an introduction to smarketing and to work out some new tactics, based on growth hacking, in implementing a smarketing approach.

Ask yourself these questions:

  • Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy?
  • Did you see a decrease in effectiveness of your current sales or customer acquisition strategy?
  • Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue?
  • Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result?
  • Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential?
  • Do you have the impression that sales and marketing are separate businesses?
  • Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups?


Did you answer yes to any of the questions above? Then you're on the right track, as this booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business.
 

 



 


Inhoudstafel

Introduction

The Copernican revolution in marketing

  • Outbound vs inbound
  • Before the internet era (the pre-information age)
  • Now in the strong grip of the information age
  • Continuing evolution
  • Inbound marketing is the new king

Targeted content is your new champion strategy

  • Know your target
  • The buyers journey
  • Content is king
  • What is the best channel for your content

How to put the ‘S’(ales) in smarketing

  • Sales and marketing integration
  • The first steps in implementing a smarketing strategy

The growth hack for your smarketing strategy

  • Growth hacking
  • The classic smarketing pitfall of working with long campaigns
  • The smarketing Hack
  • The common objections

The lean aspect of smarketing

The conclusions

DO’s and DON’Ts

Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.

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