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Lean Pricing

Op voorraad
152 p.
2015
Boek
Auteur(s): Omar Mohout

 

Zo bepaal je de juiste prijs voor jouw product
Sprout, november 2015 (klik hier om te lezen)


 

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book will answer the following key questions:

  • What price can you ask?
  • What pricing strategy will you adopt?

Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.

Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).

Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.


ISBN 9789048623440 - Bestelcode 203154002
Lean Pricing
€ 34,00
Studenten € 27,00

 

Zo bepaal je de juiste prijs voor jouw product
Sprout, november 2015 (klik hier om te lezen)


 

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book will answer the following key questions:

  • What price can you ask?
  • What pricing strategy will you adopt?

Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.

Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).

Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.



Inhoudstafel

Chapter 1. Introduction to Pricing

Chapter 2. The Foundation of Pricing

Chapter 3. Pricing Methods

Chapter 4. Pricing Strategies

Chapter 5. Pricing Tactics

Chapter 6. Revisiting Pricing

Chapter 7. Conclusions & Final Words

Omar Mohout, currently Entrepreneurship Fellow at Sirris, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups as well as Fortune 500 companies and Professor of Entrepreneurship at the University of Antwerp, the Antwerp Management School, ULB and Solvay Brussels School of Economics and Management.

He is author of 'Pricing Strategies for Startups', 'The Belgian Startup Landscape', ‘Crowdfunding in Belgium’, ’99 reasons why startups fail’ and the popular 'Startup Master Class series'. A contributing author to the ‘100 Days Digital Marketing Plan’ and ‘The Future of Business’ books.

Mohout writes for VentureBeat, SaaScribe, Data News, Bloovi, StartUs and is academic contributor to the European Startup Monitor.

He is Co-chair of the Circle Of Growth; Community host for Corporate Venturing Europe; Organizer of the Growth Hacking Meetup, Co-founder of the #BeTech Community and keeps track of European funding and scaleups on scaleups.sirris.be.

He is an active member of the Board of Directors at Startups.be and serves at the board of high growth technology companies Aproplan.com and Teamleader.eu. He joined recently the Board of Directors of venture capital fund imec.iStart.

Mohout is Chairman of the Strategy Advisory Board of VITO, a research and technology organization in the areas of cleantech and sustainable development; Chairman of BeCentral, the new focal point for everything digital in Belgium; Advisory Board member of the Euronext TechShare Program and; member of the Advisory Boards for Digital Transformation Conference and Internet of Things Convention.

He is also Ambassador at World Startup Report, Innovator Community Ambassador for Belgium, Ambassador for MIT Innovators Under 35 Europe and Country Ambassador for UBI Global.

Mohout is a keynote speaker and panelist on technology, entrepreneurship and innovation topics at leading conferences.

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