Lean Pricing
Zo bepaal je de juiste prijs voor jouw product
Sprout, november 2015 (klik hier om te lezen)
Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
- What price can you ask?
- What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
Zo bepaal je de juiste prijs voor jouw product
Sprout, november 2015 (klik hier om te lezen)
Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
- What price can you ask?
- What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
Inhoudstafel
Chapter 1. Introduction to Pricing
Chapter 2. The Foundation of Pricing
Chapter 3. Pricing Methods
Chapter 4. Pricing Strategies
Chapter 5. Pricing Tactics
Chapter 6. Revisiting Pricing
Chapter 7. Conclusions & Final Words
Omar Mohout, currently Partner & Head of Digital at management consulting firm Nova Reperta, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups, as well as Fortune 500 companies and Professor of Entrepreneurship at Antwerp Management School and Solvay Brussels School of Economics and Management.
He is author of ‘Pricing Strategies for Startups’, ‘The Belgian Startup Landscape’, ‘Crowdfunding in Belgium’, ’99 reasons why startups fail’, ‘Corporate Venturing’, ‘Leaving a legacy’, ‘Nooit Nog Normaal, ‘Go! 28 steps to launch your venture’ and the popular ‘From idea to product/market fit’. A contributing author to the ‘100 Days Digital Marketing Plan’ and ‘The Future of Business’ books.
Mohout is Chairman of BeCentral, the largest digital skills campus in Europe; Advisory Board member of the Euronext TechShare Program; Advisor to the AI4Belgium board, advisor to the State Secretary for Digitalization and; member of the Agoria Digital Industries Committee. He also joined the Board of Directors of venture capital fund imec.istart.
Mohout is a keynote speaker and panelist on technology, entrepreneurship and innovation topics at leading conferences.
