Game changing innovation (e-book)
Nowadays every company (corporates, startups and scaleups) wants to make products that sell. Through innovation and creativity we want to make the best products, but often with varying degrees of success. Nevertheless, with some simple techniques and strategies one can significantly increase the probability and size of success of his product or service.
Based on 20 years of hands-on experience at Barco nv (ClickShare and Virtual Reality within Barco), Yoav Nir explains these concrete techniques and strategies. The methodology that the author brings is, with the book as a guide and more than 80 tips, quickly useful in practice. The theory is supplemented with many cases. It is primarily a “how to” book and a lesson learned, based on in-depth analysis and reflection. As a result, it’s an inspiring complement to existing international reference works (Osterwalder, Ries,…).
The book focuses on both startups and scaleups, as well as on larger corporates where entrepreneurship can lead to new, innovative products and services.
€22,99
Auteurs
Inhoud
1. Introduction
2. Very valuable tools for product innovation
3. The art of customer discovery & validation
4. Improving and innovating value proposition in corporations
5. How to make the corporation a lean innovator?
6. Realization of the new product/market fit
7. How to handle opinions and intuition/gut feeling
8. The hard thing about hardware
9. Sanity check along the way
10. Concluding remarks
Volledige omschrijving
Nowadays every company (corporates, startups and scaleups) wants to make products that sell. Through innovation and creativity we want to make the best products, but often with varying degrees of success. Nevertheless, with some simple techniques and strategies one can significantly increase the probability and size of success of his product or service.
Based on 20 years of hands-on experience at Barco nv (ClickShare and Virtual Reality within Barco), Yoav Nir explains these concrete techniques and strategies. The methodology that the author brings is, with the book as a guide and more than 80 tips, quickly useful in practice. The theory is supplemented with many cases. It is primarily a “how to” book and a lesson learned, based on in-depth analysis and reflection. As a result, it’s an inspiring complement to existing international reference works (Osterwalder, Ries,…).
The book focuses on both startups and scaleups, as well as on larger corporates where entrepreneurship can lead to new, innovative products and services.
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