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Lean Pricing

Disponible
152 p.
2015
Livre
Auteur(s): Mohout Omar
You can also order this book by mail.

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book will answer the following key questions:

  • What price can you ask?
  • What pricing strategy will you adopt?

Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.

Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).

Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.


ISBN 9789048623440 - Numéro de commande 203154002
Lean Pricing
€ 34,00
Etudiants € 27,00

You can also order this book by mail.

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book will answer the following key questions:

  • What price can you ask?
  • What pricing strategy will you adopt?

Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.

Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).

Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.



Table des matières

Chapter 1. Introduction to Pricing

Chapter 2. The Foundation of Pricing

Chapter 3. Pricing Methods

Chapter 4. Pricing Strategies

Chapter 5. Pricing Tactics

Chapter 6. Revisiting Pricing

Chapter 7. Conclusions & Final Words

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